Wings of Change
CHILD ABUSE:
PREVENTION. INTERVENTION. TREATMENT.
The Child Protection Center
Presents
A strategic Communication Plan to raise awareness of who we are, what we do, and how we accomplish our mission of the prevention, intervention, and treatment of child abuse.
Purpose
The Child Protection Center’s “Wings of Change” series was created to streamline communications and effectively share our mission. The overall goal is to raise awareness on the issue of child abuse, educate the community, and foster relationships with advocates through transparency and honesty.
Child abuse is a complex issue, requiring multiple teams, agencies, and philanthropic efforts to address the issue head on. While discussing abuse of children in our community is difficult to discuss and uncomfortable to hear, it’s our duty as an organization to share this imperative information with our community.
Through “Wings of Change”, we will provide the general public, donors, advocates, and community members with a behind the scenes look as to HOW the Child Protection Center fulfills our mission of the prevention, intervention, and treatmentof child abuse. Serving our mission allows CPC to accomplish our vision of creating a world where children are safe from abuse and free to thrive.
Communication Components
Series Based E-Communications:
Monthly Topics (Examples):
Weekly/Bi-weekly E-Blasts via Constant Contact (CC):
Social Posts to coincide with information being shared via CC:
Special Additions:
Short Interviews (including but not limited to- Program Directors, Therapists, Prevention Educators, CPT Coordinators, Nurse Practitioner, child abuse survivors, local advocates and philanthropists, Board Members).
Sample Topics- Not Limited to this List
Inter-Program Communication & Planning
Program Directors and their staff have invaluable information pertaining to all these topics and the day to day tasks within the walls of CPC. The goal is to communicate these topics effectively with the experts to gain insight of what it’s like to “do the work” in child advocacy.
Each Program will be highlighted, with varying topics throughout the year to help give our community members an inside look at WHY CPC exists and HOW we do the work, with call to actions throughout messaging.
Everyone at CPC works tirelessly for the children in our community and we couldn’t serve our mission without each program, each person, each and every day.